AlipayHK Futureland Showcases Futuristic Technology


Hassle-free shopping experience with “single-touch mobile economy”


(February 26 2019 – Hong Kong)AlipayHK has always been committed to bringing smart living and dedicated to building a comprehensive lifestyle platform for the people of Hong Kong. This spring,AlipayHK has teamed up with Swire Properties’ shopping paradise Cityplaza,the eslite Spectrum and other brands to launch the first-everAlipayHK Futureland, showcasing the application of new technologies to create the model of how future retail stores could be like. In theFutureland, visitors can alsoexperience an entirely new paradigm for shopping, try on new and stylish outfits virtually with the “AR Try-on Magic Mirror” and discover the convenience ofAlipayHK e-wallet to settle bills. This new shopping model is sure to give rise to the “single-touch mobile economy”, turning the concept of future living a reality.


Staged in Cityplaza’s atrium and the centre bridge on the second floor,AlipayHK Futureland spans an area of over 4,000 square feet, featuring five fascinating zones where visitors can experience future living, including “eslite New Living Unmanned Store”, “Taobao AR Fashion Store”, “Skills for Bills Experience Zone”, “Overseas Holiday Photographic Zone” and “Smart Community Interactive Zone” between February 27 and March 17. They showcase how smart technology can be applied in all aspects of daily lives, whether it’s entertainment, lifestyle, bill paying, hassle-free shopping or travelling abroad. You can experience the diversified “single-touch” consumer experience and popularize the application of mobile payment services and e-wallets.


Ms. Jennifer Tan, Chief Executive Officer of Alipay Payment Services (HK) Limited,said, “AlipayHK has always been committed to establishing a premium lifestyle platform for Hongkongers. The launch of AlipayHK Futureland aims to amplify how this smart and futuristic technology can change our daily lives and initiate enriching shopping experience, enabling Hong Kong people to envision how this smart Futureland is upon us.AlipayHK will continue to find suitable scenes to integrate new technologies with major daily necessities of Hong Kong citizens, covering all aspects of Hongkongers’ daily lives such as apparels, food, accommodation, transportation, and cross-border travelling as well. We strive to become the most preferred mobile payment tool for consumers, forging a brand-new shopping model and so this future life is more than just an imagination!”


Ms. Aileen Chan, General Manager of Cityplaza, continued, “Cityplaza is synonymous with the importance of great consumer experience, and we are proud of partnering with AlipayHK and our anchor tenant eslite Spectrum to launch AlipayHK Futureland. Here we will showcase how to deploy smart technology into our daily lives, and inspire customers to imagine what the future living could be. We look forward to truly embracing the beauty of these next-generation technologies into our lives, allowing us to lead it in an easier and happier manner, which also sits perfectly with our brand vision ‘LIVE HAPPY’ here in theCityplaza.”


Hong Kong’s first “eslite New Living Unmanned Store” leveraging Smart Product Shelf technology

A new generation of consumers is actively pursuing a “self-satisfaction” shopping experience, where they enjoy expressing their pursuit of beauty through shopping, jumpstarting a new intellectual shopping model that has since became a new consuming trend. With AlipayHK FuturelandAlipayHK collaborates with theeslite Spectrum, a favorite lifestyle brand in Hong Kong for the first time, and created the first “eslite New Living Unmanned Shop”, to showcase the 2.0 future retail shopping model and Smart Product Shelf technology. The unmanned shop sells more than 80 kinds of goods, including lifestyle and design products, cultured youths’ favourite items and scrumptious foods.


The Smart Product Shelf can automatically detect the items selected by customers from the shelf, and the details of the selected products will be automatically displayed on the screen. All kinds of information relating to the selected items, such as the country of origin, materials used in production processes and prices, are showed on the screen with a built-in sensor to identify products. It offers customers unrivalled convenience, unparalleled and hassle-free shopping experience and grip with latest technology. Customers can also view the information on all the items on the Smart Product Shelf from the screen, and immerse in the fun of online shopping by extending the knowledge you gained of the items all the way to the physical store.


Ms. Yvonne Lin, Director of the eslite Spectrum Hong Kong in Store Development,said, “Embracing your everyday life with wonder has beeneslite Spectrum’s long-term vision, we hope to spread the best of life with people all these years. Today, we are honoured to participate in theAlipayHK Futureland and create the first eslite new Living Unmanned Shop, displaying all kinds of goods on the Smart Product Shelf, that will make life bigger and better. I hope that everyone who loves our brand, eslite, will enjoy this shopping experience brought by the innovative technology.”


“Taobao AR Fashion Store” combines AR and single-touch mobile payment

AlipayHK Futureland also features the “Taobao AR Fashion Store”, which employs AR technology to allow customers to transform their look with the “AR Try-on Magic Mirror”, and simulate putting on the clothes selected, another take on how technology heightens the compelling visuals of the future.Clothes are also placed in the store for customers to get perfect sizes and feel fabric textures.Customers can then order their favourite apparels directly online and useAlipayHK e-wallet to checkout. The products are then delivered right to your door, completing a simple “one-stop” shopping experience; the combination of AR technology and O2O2O (offline-to-online-to-offline), where one selects the products offline, order and pay online, and retrieving the product offline, is compelling to say the least.


Hassle-free cross-border payment for travellers

At the forefront of mobile payment, AlipayHK is evolving to be a premiere lifestyle platform that offers all-round services integral to Hong Kong people’s everyday lives. In view of surging number of Hong Kong people travelling to the Greater Bay Area and Japan, AlipayHKwill launch its mobile payment service in the Greater Bay Area in March, and prior to that, it has expanded mobile payment connectivity in prestigious Japanese department store Daimaru in Hakata. InAlipayHK Futureland, the “Overseas Holiday Photographic Zone” features spectacular sceneries in the Greater Bay Area and Hakata and visitors have to take in these stunning views. Experience hassle-free cross-border payment service with AlipayHK in joyous journeys.


Top-notch smart technology forges bill settlement at fingertips

The “Skills for Bills Experience Zone” is where you can discover the convenience ofAlipayHK e-wallet to settle bills at your fingertips including gas, electricity, telephone, internet, and more is simply one clock away. There is also an interactive game “Smart Community Interactive Zone”, which allows the player’sAlipayHK e-wallet to become a “motion sensing controller”, and transform the player into a virtual protagonist, exploringCityplaza and fighting for treasures to obtain shopping discounts.


Joining Cityplaza to present exclusive shopping rewards

AlipayHKand merchants at Cityplaza will jointly present exclusive rewards toAlipayHK users. Starting from today to March 17, AlipayHK new users will enjoy a 50HKD welcome reward, while existing users can reap a maximum of 10HKD shopping rewards and 2HKD daily rewards via scanning “Quick Reward Code” at designated stores.


On each Saturday and Sunday in the event’s period,AlipayHK will hand out red packets to visitors at the entrance of the AlipayHK Futureland at 3pm. Be reminded the offer is on a first-come-first-served basis, so don’t miss out!



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